Orphan Road

And thus, the market for car sharing grows..

What interested me most was this nugget:

Susan Shaheen, transportation research director with the Institute of Transportation Studies at the University of California, Berkeley, said U-Haul has begun a pilot car-sharing program and that Hertz and Enterprise are looking at options.

"With the entrance of U-Haul and more daily-rental approaches by the rental-car companies, there's always an opportunity for those organizations to more aggressively enter this space," said Shaheen.

Because you know what's even more awesome than dealing with U-Haul's horrible rental experience once every couple of years? Dealing with it every day. Boy I can't wait to wait in line for 3 hours to rent a car and then have it break down on me half the time. Man, if I was Zipcar, I'd be quaking in my boots right now!